Consumer confidence depends on where you live, what you are employed at, the availability of goods and services and the affordability and benefits of the above.
Clearly the experience is much different across the class divide.
On several occasions on this blog, as recently as the "2014 Resolution" post, I have voiced my dismay at Canada's unwillingness or maybe its inability to use its great natural resources and citizenry to produce physical and intellectual value.
The recent "Unemployment Update" and "Share of Wealth" posts underlined the educational problems. This chart mashup highlights the inflation break out in Canadian Dollar terms. A falling $CAD relative to the $USD unit is going keep Canadian exports to the U.S. attractive to U.S. buyers, but our much bigger reliance on consumption to generate an economy is going to produce a lot of inflation and consumption barriers to the Canadian Consumer (Feb 10, 2014 post) who is at peak debt levels.
Equity risk rises as inflation eats away at disposable income.